Helpmonks Blog on email marketing, email automation, email collaborati

Your Guide to Creating and Launching Successful Email Marketing Campaigns

Email marketing is a powerful tool that can lead to increased revenue and grow your business. In this blog post, we will cover how an email campaign can generate leads for your business, increase customer loyalty and boost sales!

Seven Shared Mailbox Success Tips

A shared mailbox confers many benefits. But, switching over to using one, and getting it set up for your needs can still pose some challenges. Fortunately, teams thrive if you implement best practices when you’re using a shared mailbox.

Eight Reasons (And Benefits) To Convert to Shared Mailbox

Studies show that the average worker spends around two-and-a-half hours per day on entirely unnecessary email tasks.

Ten Tips to Get the Most from your Shared Mailbox

You’re feeling pretty pleased with yourself for taking the initiative and setting up your company’s first set of shared inboxes. Your entire team is replying faster to the stream of email inquiries. And you, from your phone, can now be informed of who will respond to which requests

Eight Ideas for incorporating more movement into your workday while working from home

As if us remote workers don’t have enough to feel badly about. Besides the common feelings of isolation, due to the pandemic, perhaps you’ve recently heard that “Sitting is the new smoking”. And although, upon closer inspection, we see that sitting is not as bad for our health

How to Develop the Best Marketing Strategies to Grow Your Business

So, you've been in business for a while and got a growing list of clients. Congratulations! Your revenue numbers have grown year over year. Congratulations! You've also finally come to a place where you're ready to increase sales and expand your business. You also know that a marketing campaign is

How to Motivate Your Customer Service Team

Did you know that customers are 70% more likely to stay with your business if you have excellent customer service? Beyond that, 24% of these satisfied customers will return to a company more than two years after a good experience with their customer service team. If you haven't noticed, your

Best Email Subject Lines for Sales

Have your email open rates been plummeting? Are you looking for new ways to engage potential and current customers through email marketing? Look no further. Email alone gives you the benefit of a few short words to catch attention and motivate receivers to open that message. It's easy to write

What are SLAs and How to Use Them

An SLA (service-level agreement) is a contract that you make with your customers. It clearly defines the expectations and responsibilities for each party. The SLA is often part of the service provider's master service agreement. Between the two existing contracts, the SLA defines specifics in regards to metrics and related

Effective Customer Engagement Strategies

79% of consumers state that engaging and receiving a timely response with the companies they're buying from is of utmost importance. The consumer experience is no longer just about buying a product or hiring your company for service. It's about the customer experience. The best way to improve the customer

How to Effectively Automate Content Marketing

Did you know that 70 percent of people prefer information through high-quality content to advertisements? That's great news when you consider more people are blocking ads than ever. But producing great content is a challenge for most people. Creating content, especially if you're new to the industry or don't have

7 Effective Methods on Avoiding Burnout While Working Remotely

Working from home may have been an office worker's dream just a few years ago. Today's reality is that many newly remote workers have found that the grass isn't so green and very much miss their time in the office. Before the pandemic, we longed for the work from home

11 Tips for Delivering Excellent Customer Service

Excellent customer service can create loyal customers for life who are willing to refer your product or service to friends, family, and colleagues. Providing this type of excellent customer service starts with a genuine desire to delight your customers. What is the definition of good customer service?Good customer service

12 elements of practical team collaboration skills

Businesses are finding it increasingly difficult to encourage team collaboration. Their challenges include: Foster creativityGetting team members to know each other betterRemoving competitionMake team collaboration part of the team's dynamicEnhancing communications both within departments and between individual employees Many companies were unprepared and overwhelmed by remote team collaboration at the

How to Excel at Customer Service Management: A Complete Guide

Did you know that 97% of customers who've had a good customer service experience will tell others about that experience? That means that 97% of the positive interactions could lead to more customers and more sales. In turn, that leads to better revenue and a growing business. Keep reading to

New to Helpmonks: New price plans, lower mailbox prices, and broader feature access

We're introducing more affordable plans, with broader access to all features and lower per mailbox prices. Overall, you get more for less. We listen to our customers a lot. Also, we try to create the most value for them as possible. We believe combining the many apps of a customer

How to get started with email marketing

You know that you should reach out to your customers, existing or potential ones. However, where to start and how to keep going and make it seamless is an entirely different story. Email marketing, when done right, is highly profitable. Contrary to social media, where the time of your post

Building Loyalty: The Whys and Hows of Great Customer Service

91% of customers who have poor customer service experience leave without warning. One bad experience could lead to your company losing a customer. And, likely, you won't get another chance. Your customer service department is more important than you may realize. These employees are the ones who deal with confused,

Email Marketing: New editor and more

We are well on our way to a complete re-design of the entire Helpmonks platform. Doing so also means we get to enhance many parts of Helpmonks based on the feedback of our loyal customers (thank you). Parts of those enhancements are now already available. Without further due, here's what

13 Ways To Create Great Welcome Messages For Customer Onboarding

Did you know that welcome messages can generate 320% more revenue per email than traditional promotional emails? That means that you're making more money just by saying a quick hello. Welcome messages for websites are essential, too. And, creating the perfect one for your website is the key to converting

A Deeper Guide to Email Marketing Automation

This post is a deep dive into many topics that we touched on in our widespread Email Automation and Marketing Automation Guide and provides many real-life examples. Both articles complement each other to provide a comprehensive source for your marketing automation strategies. For every $1 that you put into email

What Is Customer Marketing?

Did you know that 65% of customers agree that a positive experience with a brand is more influential than great advertising? This is why so many companies are focusing their marketing campaigns on customers. These customer-centered marketing strategies are beneficial to both the customer and the business. But, what is

The Ultimate Guide to Customer Engagement: Insights Into Brand Loyalty and Repeat Business

Companies that devote their resources to the customer experience grow a revenue 4-8% higher than their competitors. This is because today's consumers expect companies to focus on their wants and needs. In sum, the marketing landscape is all about the customer. If your business hasn't caught up to this reality

30 Lead Magnet Ideas for Steadily Building Your Email List

Is your email list lacking? Are website visitors not taking the time to look at all that your company has to offer? Do you feel like you aren't bringing in enough potential customers? Luckily, you're not alone. In fact, many businesses struggle with this. You have so much to offer,

10 Tips for Writing an Effective Follow-Up Email After No Response

What do you do when your first email outreach receives no answer? Ask any successful sales expert, entrepreneur, or business owner, and they will give you the same answer – you don’t give up after the first attempt. Follow-up emails are no one’s favorites. If you think that the

Distribution List vs Shared Mailbox: Which to Use in Your Business

Does your marketing team use a shared mailbox or a distribution list? You may not think that it matters, but it could make a big difference in how your marketing team operates. In turn, this affects how effective your marketing campaigns are. Many marketers don't even know the differences between

Building a Customer Support Team

Are you interested in developing a quality customer support team? Well, that's not going to be easy, but it will certainly be rewarding. Without an integral customer support team, you are left to your own devices or the outsourcing of critical work to sub-par teams. If you don't take ownership

Email Drip Campaign Essentials: The Ultimate Guide for Marketers

Do you ever wish you could send the same email again? Imagine it: you can send older emails to new subscribers without having to resend them to everyone. Sounds crazy, right? Well, it's not too crazy. In fact, you can do exactly that. It's called an email drip campaign. This

Your Ultimate Guide to Trigger Marketing

What if you had the power to reach out to each customer individually? What if you could send a targeted email to each customer to complete a sale or pitch a new item? What if you could skyrocket your ROI and complete more sales? It may seem impossible, but you

Here's what's next for your Helpmonks account

Over six years ago, we started Helpmonks with the vision to create an email management platform that is easy to use and affordable for all businesses. Today, over 2,000 companies worldwide are using Helpmonks daily to collaborate on their emails with team members. One thing that has always set

Powerful new features for email marketing now available

Many customers have taken to our Email Marketing Platform in Helpmonks, especially as all the tools for doing so are freely available. If you haven't explored the "Engage" section in your Helpmonks account, please take a moment to do so now. "Engage" covers Live Chat and Email Campaigns. You can

Your Definitive Guide to a Successful Marketing Technology Stack

Keeping abreast of what to include in your marketing technology stack can be distracting and time-consuming. This guide has everything you need to get ahead.

5 awesome ideas to add to your customer engagement strategy

No matter how strong your customer engagement strategy is, it can always benefit from additional techniques! Here are some effective ideas to implement now.

Helpmonks in Q1 of 2021: What a start

Following the Live Chat tool and the Email Marketing Platform release in December 2020, we started 2021 enthusiastically to keep the momentum going. JanuaryJanuary saw us moving to a new platform for our RoadMap. While the Trello RoadMap served us well for over five years, it was time for something

12 best ways to build your email list and grow your business

Building and maintaining a quality email list is the foundation for any successful business. The most significant benefit that email marketing offers is that the leads you have in your distribution lists are already warm. They are already your targeted audience and interested in your products and what you have

How to streamline operations for customer service can transform your business

Whether it's marketing, customer service, client onboarding, accounting, staff training, or something else, systemizing your operations is a big step, which can transform the way you work. If you have ever wanted to streamline operations while minimizing errors, then you're in the right place. What is systemizing?In any business,

A Shared Inbox To Satisfy All Your Customer Service Needs

Did you know that email is the most popular customer service channel among consumers when communicating with you? 62% of consumers use email, while 47% use live chat, and 41% speak in person. Suppose you run a small business and you’re looking for a shared inbox solution. In

New in Helpmonks: Email Automation

Following our Live-Chat and Email Marketing Platform release, we are incredibly excited to announce the immediate availability of Email Automation. Email Automations are extremely powerful and your secret sauce for customer success with marketing emails. You can use the Helpmonks Email Automation to, e.g., create a welcome

What Is a Marketing Funnel and How Can It Grow Your Business?

If your team doesn’t have a marketing funnel, they are less likely to convert leads into sales. Fewer sales mean less money for your business’ profits. If you want to avoid this statistic and turn your prospects into long-term customers, you need to invest in a marketing

The best email marketing strategies to try in 2021

As the email landscape continues to grow, there are now more ways than ever to use email marketing to capture, nurture, and grow your subscribers. We are currently in the midst of an economic recovery. Studies predict that a spending boom is on the way. In January alone, retail

Customer Service Experience: A Guide for Small Business Owners

84% of customers agree that customer service is one of the most important factors that they take into consideration when they’re deciding whether or not to buy from a company. Alone, this proves just how impactful and important customer service experience is to today’s customers. That&

How to recover from your email marketing blunders

We all know the feeling, the fear of clicking on that send button. The truth is, we are only human, and we can only check so much before a mistake happens. Whether it’s an ongoing email campaign, a one-time send, or merely an informative email for your subscribers

Email Automation and Marketing Automation: A Complete Guide

We've published a follow-up post that takes a deep dive with real-life examples for some of the topics discussed in this article. Make sure to bookmark - A guide to email marketing automation - also. Did you know that the average open rate for an email is about 25%? This

How to boost conversion rate with Live-Chat

Many organizations have discovered that they need to provide an easy way for customers to connect with them. Apart from email, live chat is an essential ingredient for a business’s success and growth. Offering direct live-chat support provides enormous benefits over the usual method of traditional customer service.

How to write an engaging email subject line

Email open rates are perhaps the most widely recognized email marketing metrics out there. 1 in 3 people open up emails purely based on what is in the subject line. Crafting the perfect email subject line can be daunting, and the last thing you want to do is

22 of the best email subject lines for your email newsletter

Are you struggling with ideas for your next email subject line or blog post? We get it – It can be hard to know what to say in the space of fewer than 15 words, especially if you can’t think of a way to condense your email into

7 Cognitive Psychology Hacks for a Winning Email Marketing Script Writing

Email marketing is an important segment of your digital marketing strategy. Big and small businesses use it to communicate with customers and send the right messages at the right moments. Email marketing helps to acquire new customers, increase sales, and advertise new products, services, or events. But, none of this

10 Reasons why email marketing is the best channel for your business

Getting your products and services heard is hard – Industries are so saturated these days. Even the most modest sales targets are missed. Marketing is all about getting your products to the right people through market research, product placement, and marketing channels. We have good reason to believe the quickest

What is Email Marketing and How Does it Work?

Email marketing uses email to promote products or services while developing relationships with potential customers or clients. Read about the perks of email marketing, methods to do it right, and how it compares to other marketing forms. Key Takeaways Email marketing is one of the most cost-effective ways to spread

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From our blog

Email Automation and Marketing Automation: A Complete Guide

Customer Service Experience: A Guide for Small Business Owners

What is a Marketing Funnel and how can it grow your business?