Helpmonks vs Groove Classic: pricing and fit
Groove continues as Groove Classic under Helply. It remains a support-focused shared inbox; Helpmonks pairs shared inboxes with unlimited users and broader customer-engagement tools.
Source-backed pricing snapshot · August 3, 2026 · Temporary promotions excluded
Both serve small support teams, with different pricing logic
Helpmonks fits when
Broad participation matters, you prefer a fixed company plan, or you want support conversations connected to CRM context, campaigns, sequences, and other engagement tools.
Groove Classic fits when
You want a support-first mailbox with knowledge base, live chat, reporting, integrations, and a per-user plan that maps cleanly to a dedicated service team.
Current product status
Helply announced in June 2026 that Groove is now Helply and refers to the existing product as Groove Classic. This comparison does not describe Groove as discontinued. Review Helply’s official announcement for the current relationship and migration options.
5, 15, and 25-seat pricing
| Team size | Helpmonks Team | Groove Standard, annual |
|---|---|---|
| 5 seats | $49/month; monthly billing; unlimited users; up to 3 inboxes | $140/month at $28/user |
| 15 seats | $49/month in this one-inbox scenario | $420/month at $28/user |
| 25 seats | $49/month in this one-inbox scenario | $700/month at $28/user |
Groove’s official billing FAQ lists annual Standard/Plus/Pro at $28/$44/$64 per user/month and monthly prices at $35/$55/$80. Included channels are 2/5/25; extra channels are $10/month. Lite users and AI Copilot are separately priced. Taxes, discounts, implementation, and other add-ons are excluded.
Support workflow versus broader engagement
| Capability | Helpmonks | Groove Classic |
|---|---|---|
| Shared inbox and ticket handling | IncludedAssignments, teams, notes, status, and collision detection | IncludedShared inbox, assignment, internal notes, status, and collision detection |
| Unlimited users | IncludedEvery paid plan | LimitedFull and Lite users are priced separately |
| Live chat and knowledge base | IncludedCapacity depends on plan | IncludedAvailable with channel and plan limits |
| Social support channels | LimitedNot the primary product scope | IncludedCurrent Groove product materials list social channels |
| Marketing campaigns and sequences | IncludedCapacity depends on plan | Not publicly documentedNot positioned as a campaign-marketing platform |
| AI assistance | IncludedAllowance by plan | Add-onAI Copilot is separately priced for new users |
| Automated email triage | Separate productMailtwine purchase required | LimitedAutomation and AI scope depend on the Groove plan and add-ons |
A straightforward support workspace
Groove Classic combines the common service essentials—mailbox collaboration, live chat, social channels, knowledge content, reports, and integrations—in a support-focused interface. Current Helply ownership may also matter to teams considering the broader Helply direction.
Unlimited participation and company context
Helpmonks can be more predictable when many people need access. Its built-in customer profiles and engagement tools extend beyond a conventional help desk, while Groove Classic may be the simpler fit for a team that wants to remain support-only.
Triage with Mailtwine. Work in Helpmonks.
Mailtwine email triage is purchased separately and is not included in any Helpmonks plan. It classifies, prioritizes, summarizes, and routes incoming conversations, then prepares drafts for human review.
Its native, bidirectional Helpmonks API integration keeps triage actions, drafts, and replies synchronized. Your team can continue working in the Helpmonks shared inbox while Mailtwine handles the preparation layer.
Explore Mailtwine email triageWhat “separate product” means
- Separate Mailtwine purchase and service
- Native Helpmonks integration, not a generic forwarding workaround
- Synchronized triage actions, drafts, and replies
- Human approval before customer-facing replies are sent
Confirm whether you are moving from Groove Classic or within Helply
- Identify the current Groove Classic plan, channels, full users, and Lite users.
- Review Helply’s current product path before deciding to leave.
- Export required conversations, contacts, knowledge content, and reports.
- Map mailboxes, rules, tags, saved replies, and integrations.
- Test sender identity and routing in one inbox.
- Keep a rollback window while DNS and forwarding changes settle.
Bring everyone into the customer conversation.
Unlimited users. Shared inbox pricing. One place for customer context.