Getting your products and services heard is hard – Industries are so saturated these days. Even the most modest sales targets are missed. Marketing is all about getting your products to the right people through market research, product placement, and marketing channels.
We have good reason to believe the quickest and cheapest way to do product marketing is through email. Here are ten reasons why email is the best marketing channel for your business.
Consumers Prefer Email
The number one reason why email marketing is a no-brainer for companies is that consumers prefer email. Small businesses usually work with limited marketing budgets, i.e., they can’t waste time with marketing tactics that won’t resonate with their audience.
Nowadays, many small businesses have taken to social media to communicate with their audience. However, social media isn’t the only answer, and many times your call to action goes unheard.
On the other hand, a well thought out email marketing strategy with targeted emails provides a professional and direct medium to reach leads and customers.
What’s more, is that most consumers prefer to communicate with brands through email. The most probable reason is that it is permission-based. The people on your list signed up because they want to get email newsletters from you. They’re interested in learning more about your brand, including promotions and discounts. That alone makes email marketing such an effective strategy. A study from Marketing Sherpa reports that 72% of consumers prefer to receive promotional messages through email.
Here is why we think email marketing works so well with the consumers:
- It’s convenient. With access to email on a mobile device, most users find this type of communication very convenient. Not only can customers stay connected with their favorite brands wherever they are, but they can quickly redeem any coupon codes or other special offers right from their phone.
- It’s personal. Nowadays, everyone is bombarded with marketing messages and notifications. With a relevant and personalized marketing strategy, you can tailor your news message and content based on subscribers’ preferences and buying patterns. Furthermore, it’s possible to deliver the most relevant offers and content to the users with email segmentation.
- It’s instant. Your potential customers like the ability to get information about exclusive offers and last-minute deals. Sending email campaigns allows your small business to instantly and directly get the word out about these sales and promotions.
Email Marketing Campaigns reaches more mobile consumers.
It’s no secret that today’s consumer has become mobile-first, proving yet another reason why email marketing is ideal for reaching your customer. Though not all consumers shop from their mobile devices, many will check their email from these devices.
Reading and sending emails is one of the most popular smartphone users’ activities, beating out web browsing, social media apps, and even apps for maps or directions. Users on mobile devices check their email several times a day, including your email newsletters.
The popularity of email on mobile devices makes email marketing the ideal medium for small businesses that want to reach their mobile consumers. Besides, it allows your business to go beyond smartphones to connect with consumers on other mobile devices like tablets.
It is inexpensive to set up, and you have no limits to the size of your audience.
Unlike traditional marketing channels, such as advertising on TV segments and billboards, email marketing offers a cost-effective way to get your brand out there. What’s more, there is no limit to your audience size.
Luckily for email marketing, your audience is often targeted and more specific than social media. So your mailing list may only need expanding a few times over the long-term. Remember, email marketing is the best tool for nurturing customers to buy from you again and again.
Email marketing requires no skill or knowledge about coding.
Think about SEO channels; this requires prior knowledge of how Google’s search ranking algorithms work. Marketing should not have to be a tedious process – that’s why email marketing is perfect for your business. There are plenty of email design templates free to use, as well as free guides to nailing your subject lines and getting a custom email domain.
It’s easy to track your email marketing success with metrics.
Email marketing comes with a host of metrics to measure your progress. Whether it is your open rate, bounce rate, or even your rate of subscriber retention. These metrics can help you iron out areas of improvement, generate more revenue, and target your customers more personally.
You can personalize marketing emails better than social media or TV advertisements.
Think about it – Social media only allows you to generate one kind of post to suit everyone. That’s why the relative engagement through the likes of Facebook is far lower than through email. Email marketing allows you to leverage personalization tactics, such as merge tags and segmentation, to get the right message, to the right people, at the right time!
Email marketing offers the highest ROI of all marketing channels.
The average return on investment for email marketing is between $20 – $40 per $1 invested. Let’s say you invest $1,000 into your email designs, custom domains, and an extensive 50,000+ contact mailing list, you could return $20,000 – $40,000 over a year. Remember, not all of your revenue will be as a result of email marketing, but it will get that much-needed boost if you target subscribers correctly based on their segment.
The actual percentage of return of investment of email marketing campaigns will vary from business to business; there are several ways why email marketing provides value for small business owners:
- Email marketing increases company revenue. The most apparent way email marketing helps provide a positive ROI for small businesses is to increase revenue. Email allows you to reach a broad and willing audience while also keeping costs relatively low, leading to positive gains.
- Email drives more traffic to your website. Members of your email newsletter are more likely to be qualified leads, which means that this traffic is relevant, increasing conversion chances.
- Email marketing can improve sales conversions. Marketing emails, and to that extend, transactional emails, work well as part of your lead generation campaigns, i.e., email marketing is an effective way to improve sales conversions.
- Email helps you improve brand awareness. Increasing brand visibility and connecting with your email subscribers is essential for sustainable growth over time.
No matter how limited your budget may be, email marketing helps businesses get a significant return on their marketing investment.
Email Integrates Well with Other Marketing tools
Another benefit of email marketing for businesses of all sizes is that it integrates well with other marketing tools. Organizations of all sizes can create marketing emails to meet various marketing goals and use email to support related marketing campaigns.
Email marketing and social media marketing work well together. If you are running a social media promotion, you can drum up additional excitement for the campaign through email. You can also use email marketing to grow your social media audience by including social share buttons in your email content.
Your content marketing should be a vital part of your digital marketing strategy as it allows your business to educate, entertain, and connect with your leads and customers. However, your content marketing is only useful if you have a way of getting your content assets in front of your potential customers. Sending email newsletters is an effective way to promote your content across your potential customer base, allowing you to get more eyes on your content and drive more traffic back to your site.
Email marketing makes it easy to personalize content for better response rates.
The further we get into the digital age, personalization has become necessary. Rather than just being served random ads, consumers want marketing to be more personal and tailored to their needs and preferences.
Businesses can improve their campaign content’s relevancy by using triggers, mobile integration, and data collected from other platforms.
It’s easy to personalize your message to create effective emails with email marketing. With data collected from your subscribers and leads, you can provide more personalized and relevant content for your readers. More engaging content will improve both your open and click-through rates as well as your overall conversion rates.
Something as simple as using the consumer’s name can make all the difference when communicating with customers and leads. Reports show that emails that include the first name of the recipient in the subject line have far higher click-through rates than those using subject lines without the subscriber’s name.
Email list segmentation is one of the most effective ways to improve your email marketing metrics, such as your open rates, click-through rates, and subscriber retention. Email list segmentation is the process of grouping your subscribers using labels & tags to distinguish specific criteria and interests. Think of it as a tool to send more relevant messages to the right people.
It has been reported that organizations who operate segmented campaigns achieve revenues up to 760 percent higher than those who opt to carry out unsegmented campaigns. Improving your metrics will almost certainly increase your income directly from email list segmentation. If you send out relevant, useful, and personal emails to your readers, they are far more likely to appreciate your brand.
You can automate the email marketing process.
Email automation will continue to be an essential topic in the discussion of the importance of email marketing.
Many digital marketing processes just can’t be automated. However, email marketing lends well to automation. Marketing teams can automate many marketing tasks and marketing processes with the Helpmonks marketing automation platform. With marketing automation, you can acquire customers and promote your lead score with personalized lead generation.
Automated transactional emails differ from your email newsletters as they are sent to one user at a time and are highly customized on the time and event the email is being created. You might want to configure an automated email based on the customer’s last visit to your website or send a series of onboarding emails for new users of your application. Another prominent example is to remind a customer that he has items in the shopping cart left that he hasn’t purchased yet.
You might want to configure an automated email based on the customer’s last visit to your website. Another prominent example is to remind a customer that he has items in the shopping cart left that he hasn’t purchased yet.
With automation, you will automatically stay in contact with your customers based on their actions and helps you save time and money. Transactional emails allow you to focus on your core business while leaving the rest of your team free to take on other essential tasks.
Apart from saving time and money with automated emails, they help with customer loyalty and further increase your return of investment into your email marketing platform and email marketing strategies.
If you need help with getting started with your email marketing, try the HelpMonks email marketing tool. Click here to learn more.