Today, there are over 4 billion daily email users; a figure projected to grow to 4.6 billion by 2025. It's no wonder why 69% of marketers utilize email marketing to disseminate their messages and engage with their target audience.
Email marketing is an intricate process that requires a dependable, up-to-date platform to guarantee success. A good platform ensures that you reach out to the right people and boost your ROI.
In this article, we comprehensively review the top ten email marketing platforms available in 2023. By the end, you will have the right information to pick the platform that best meets your requirements.
What is an Email Marketing Platform?
An email marketing platform is a tool that businesses use to manage and automate their email marketing campaigns. It allows you to create and send out emails, track the results of those emails, and analyze user data. This helps you build customer relationships, increase sales, and drive revenue.
Most email marketing platforms also provide helpful features such as email templates, automation tools, user segmentation, and more. They make it easier for you to create personalized emails targeted to your customers' needs.
What Do Email Marketing Platforms Do?
Email marketing platforms can do several things, including:
Automate The Email Sending Process
Use your email platform to automate the process of sending emails, such as a triggered series of welcome emails, promotional or sales campaigns, and follow-up messages. This saves time while ensuring the timely delivery of your message to valued customers.
Deliver Personalized Content
Use features from your email marketing platform to personalize content for each customer or group of customers. This ensures that your outgoing messages are unique and relevant to cater to the needs and preferences of your target audience. You can also segment and tailor content based on delivery times, geography, product interests, etc.
Analyze Email Performance
Email marketing platforms come equipped with reliable analytics tools that enable you to monitor your marketing campaign performance. These metrics offer valuable insights such as the efficacy of email content, the click-through rate, and more, helping you understand the messaging performance. In turn, you can adjust and optimize your campaigns for better results.
Optimize Email Design
Email marketing platforms also come with tools that allow you to create beautiful email designs optimized for desktop and mobile devices. This helps ensure that your emails look good and are easy to read on any device.
Integrate With Other Platforms and Apps
Most email marketing platforms provide integrations with various popular applications and platforms like CRM, eCommerce platforms, and social media networks, among others. This lets you easily sync data between your platforms and apps for a seamless customer and team experience.
Ten Top Email Marketing Platforms in 2023
Helpmonks is a robust and user-friendly email marketing platform that helps businesses of all sizes manage customer relationships across multiple channels and devices. It offers automated campaigns, segmentation capabilities, advanced tracking reports, integrations with popular CRM software, and more.
This cloud-based platform makes it easy to send targeted email sequences, create landing pages, and execute email campaigns. It also comes with highly customizable email templates to help you create visually appealing messages for your customers.
Some of its key features include:
Drag-and-drop builder: Build custom emails from scratch or quickly customize existing templates using a simple drag-and-drop editor.
Built-in email validation: Helpmonks automatically checks emails for typos and other errors before sending out the campaigns.
Automated campaigns: Pre-set automated emails to be sent out to new subscribers, returning customers, or any other segment of your choice.
Email analytics: Get detailed insights into your campaigns, such as open rate, click-through rate, unsubscribe rate, and more.
Campaign segmentation: Break down your customers according to various criteria like demographics or interests.
Free landing pages: Create eye-catching landing pages with no coding required.
Push Notifications: Utilize this feature to send notifications directly to your customers' devices.
Helpmonks is best for any business that values an intuitive, organized system for managing customer conversations and working collaboratively with its team.
Mailchimp is another popular email platform known for its intuitive user interface and comprehensive feature set. It's a great choice for businesses of all sizes and provides an easy way to create beautiful emails, manage subscriber lists, analyze results, and optimize campaigns.
With Mailchimp, you can segment your contacts into different lists to target specific groups of people. You also have access to various templates, which make it easy to design and send professional-looking emails.
Additionally, you can use Mailchimp's analytics tools to track the performance of your campaigns and adjust them accordingly.
Some of its main features include:
AI and analytics: Use Mailchimp's AI and analytics tools to track the performance of different campaigns and optimize them for better results.
Segmentation: Segment your contacts into different lists to target specific groups of people.
Automation: Automate repetitive and time-consuming tasks such as sending welcome emails or offering discounts when customers reach a certain threshold.
Integrations: Integrate with third-party tools such as Google Analytics, Salesforce, Shopify, and more.
Design and templates: Access various design and template options that help you create professional-looking emails.
Mailchimp suits businesses that are looking for an all-in-one marketing solution that is easy to use and offers a comprehensive set of features. It's perfect for both small and large businesses, as it can scale with your needs.
Additionally, its automation capabilities make it ideal for those who want to save time by automating their campaigns.
3. Zoho Campaigns
Zoho Campaigns is an email marketing platform that allows you to design beautiful emails, track real-time analytics, and create automated campaigns. The platform also comes with list segmentation capabilities so you can target your subscribers with the right content at the right time.
One of Zoho Campaigns' most popular features is its drag-and-drop editor, which makes it easy to create appealing emails. The platform also offers integrations with social media platforms, so you can leverage your contacts from other accounts to build email campaigns.
Some of its key features include:
Contact management: Segment and target contacts with detailed profiles.
Drag-and-drop email designer: Customize emails in a few clicks using the easy-to-use drag-and-drop editor.
Send-time optimization: Schedule emails for optimal delivery time. This ensures that your emails reach the right people at the right time.
Analytics and reporting: Track email performance, open rate, click-through rate, and more with in-depth analytics and reports.
Segmentation: Segment contacts based on demographics, interests, and other identifiers.
Pre-designed templates: Choose from hundreds of pre-designed templates that are optimized for mobile devices.
Automation: Create automated campaigns to nurture leads and convert them into customers.
Zoho Campaigns is best for businesses looking for an all-in-one platform to manage their email marketing. It's ideal for maintaining detailed contact lists and segmenting your audience.
4. Constant Contact
Constant Contact is a renowned email marketing tool with an easy-to-use interface and powerful features to help you send emails effectively. It has everything you need to create, build, manage, and track your email campaigns. Its drag-and-drop email builder makes it easier to create professional newsletters and promotional emails without design or coding knowledge.
Here are some of Constant Contact's main features:
Pre-designed templates: Choose from hundreds of professionally designed email templates you can customize to fit your needs.
List segmentation: Target audience members with specific interests, demographics, and behaviors using Constant Contact's list segmentation feature. It allows you to create detailed customer profiles to send more relevant emails.
Campaign tracking: Get comprehensive insights into your campaigns' success with an advanced campaign tracking feature. It helps you analyze who opened and clicked on your emails, so you can quickly identify what's working and what isn't.
Sign-up forms: Collect leads and build your email list with sign-up forms. Add forms to your website, social media platforms, or anywhere else online quickly and easily.
Constant Contact is ideal for small to midsize businesses that need an easy-to-use email marketing platform. It's great for those who want to start with essential features and grow as their needs require.
Drip is an email marketing platform that allows you to easily design and send beautiful emails. You can create campaigns tailored to specific customer segments, with dynamic content depending on each individual's profile and needs.
Some of its primary features include:
A/B Testing: Test several versions of an email to see which version drives more conversions. This allows you to optimize your campaigns for maximum impact.
Customizable Templates: Create beautiful emails with the help of hundreds of customizable templates available on Drip.
Segmentation: Automatically segment customers based on behaviors like product purchases, page visits, and other data points. In turn, create personalized emails that drive better engagement and conversion rates.
Analytics: Track the performance of your campaigns to see where you can improve. Gain insights into open rates, click-through rates, and more.
This platform is best for businesses looking for a comprehensive solution that helps create stunning emails. Freelancers and agencies will also find value in its dynamic content features, segmentation tools, and analytics capabilities.
MailerLite is an intuitive platform with various features and a user-friendly interface. You can set up marketing campaigns and automation rules to optimize your email marketing strategy.
Additionally, MailerLite offers comprehensive resources that can help you learn about email marketing and create professional campaigns.
Some of its key features include:
Automate workflows: MailerLite has a visual workflow builder that allows you to set up automated emails and actions based on triggers.
Monetize audiences: Integrate with e-Commerce platforms such as Shopify to monetize your audiences with targeted campaigns.
Email templates: Access pre-designed email templates for any occasion and customize them to your needs. The drag-and-drop editor makes it easy to create stunning emails without writing a single line of code.
Analytics: The analytics dashboard is comprehensive and includes detailed insights about your campaigns' performance. Track opens, clicks, bounces, unsubscribes, and other metrics in real time.
A/B testing: Try several variations of your emails to determine which ones perform best.
MailerLite is best for digital marketers and entrepreneurs who need an email marketing platform that is easy to use and feature-rich. It is also a good choice for those who want to monetize their audiences without spending too much.
Campaigner offers users an intuitive yet powerful set of features to create and manage successful email campaigns. With it, you can craft professional-looking emails from templates, send personalized messages, and track the performance of each email campaign.
Campaigner also offers a variety of automated marketing tools, such as segmentation and automation workflows. With its comprehensive reporting features, you can quickly analyze the performance of each email campaign and learn from your mistakes.
Some of its main features include:
Automation: Create automated workflows and segmentation rules to better target customers.
Drag and drop builder: The drag and drop builder lets you quickly and easily create stunning emails.
Analytics and reporting: The analytics and reporting workshop allows you to measure the success of your campaigns in simple graphs and data charts.
Autoresponders: Send personalized messages in response to customer actions.
Segmentation: Segmenting customers based on their interests and preferences allows you to target them more accurately with specific marketing messages.
Dynamic content: Customize your emails to different customers and situations with dynamic content.
Geolocation: With geolocation, you can send location-specific messages to target your customers better.
A/B testing: Send out different versions of the same email to see which performs better.
Campaigner works for businesses of all sizes that want to create efficient and effective campaigns. It's also suitable if you want to optimize your campaigns with advanced features such as automation, segmentation, and dynamic content.
GetResponse's cloud-based email marketing platform provides a simple, intuitive interface to create engaging email campaigns. It's designed for small businesses and entrepreneurs who want to maximize their marketing efforts. Advanced features enable you to create highly targeted campaigns, manage contacts, track real-time analytics, and more.
GetResponse main features include:
Newsletters: Send email broadcasts in a few simple clicks. This feature allows you to create automated newsletters, track email engagement, and offer responsive templates.
Segmentation: Get tools for dividing contacts into categories based on interest or other criteria.
A/B split testing: This tool allows you to test different versions of an email to optimize open rates and increase conversions.
Autoresponders: Automatically respond to customer inquiries and nurture leads with email automation.
Perfectly-timed emails: Schedule emails to be sent at the perfect time- allowing you to maximize open rates and conversions.
Drag-and-drop email creator: This feature allows you to quickly create professionally designed emails even if you don't have any design or coding skills.
AI email generator: This GPT-powered tool can generate emails based on the user's input, saving time and effort.
Overall, GetResponse is easy to use and provides helpful features. It is suitable for those who want to take advantage of its AI-powered email generator and perfectly-timed emails.
Moosend is an email marketing platform that provides you with various tools and features to create effective email campaigns. This platform has a drag-and-drop editor, so you can easily customize your messages to fit the needs of your audience.
It also offers advanced analytics and automation features that make it easy to track performance and optimize campaigns.
Some of its key features include:
Automation: No need to manually send emails one at a time. Moosend enables you to set up an automated workflow and automatically send out messages according to a schedule.
Segmentation: Segmentation capabilities allow you to target specific users based on their behavior or other criteria. This helps ensure your message reaches the right people and is more effective.
Hyper-personalization: Moosend also offers hyper-personalization, allowing you to tailor your emails to each recipient. This will help make your campaigns more effective and increase engagement.
Analytics: Get detailed analytics to track your campaigns' performance and optimize them for better results.
As a simple what you see is what you get platform, this is ideal for those just starting in email marketing. Also, freelancers and small business owners may find this platform incredibly useful.
HubSpot is a leading email marketing software for businesses of all sizes. It offers an easy-to-use, drag-and-drop editor, allowing you to create beautiful campaigns quickly and easily. You can also use Hubspot's powerful automation features to schedule emails in advance, segment customer lists, personalize content with dynamic tags, and more.
Some of Hubspot's key features include:
A/B testing: Split your campaigns into two versions to compare results and send the best-performing version every time.
Marketing automation: Automate tasks like segmenting lists, sending emails at specific times, personalizing content, and more.
HubSpot CRM integration: Seamlessly integrate with the Hubspot CRM to easily track customer actions and manage campaigns.
Reports and analytics: Track all your campaigns in real time and gain insights on open rates, click-through rates, conversions, and more.
HubSpot is a great choice for businesses looking to grow with email marketing. It's also ideal for startups that want to take advantage of its powerful automation features and seamless integration with the HubSpot CRM.
Finding the ideal email marketing platform in 2023 can make the difference between success and failure in your campaigns. The right software should deliver messages in an effective manner, track the progress of campaigns, and allow for customization.
All the options outlined in this article are excellent choices that will help you make the most of your email campaigns. Before choosing one, though, it is crucial to evaluate your needs and goals.
Helpmonks is highly recommended, offering full-featured automation capabilities, integrations with popular apps, and a user-friendly interface. With this platform, you can easily create and track campaigns that are tailored to your audience. Try Helpmonks today and see the difference it can make in your email marketing efforts!