The power of using email campaigns to drive customer engagement

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We always go by the saying, “sending the right things, to the right people, at the right time.” It’s a fair statement, though, because without the right timing, your customers may never feel like their interest in your product/service is being appreciated.

What are email campaigns?

An email campaign is primarily an email marketing strategy to improve customer engagement, retention, or awareness. Unlike an email newsletter, email campaigns can be more marketing orientated, as you (the sender) can incorporate calls to action (CTAs), which drive your customers to pages like your website, store, FAQ, or support section.

How can I use email campaigns?

To automate your sales funnel process

When existing customers visit your website, you will generally have their email address and communications consent at your disposal, this can be useful if you wish to automate the sales funnel until they eventually buy from your store. 

With an automated campaign tool, you can trigger emails to be sent whenever your email subscribers initiate behavioral patterns like leaving an item in their online shopping basket, arriving on your website landing page, or liking to one of your social avenues, e.g., Facebook, Twitter, Instagram.

To re-engage inactive customers (cleaning your mailing list)

With every email campaign comes the small, yet important job of keeping your mailing list clean. From time to time, you will have customers go quiet, and you must try to lure these people back to buy from you again. With email campaigns, you can set triggers to send out re-engagement emails after a specific period of inactivity.

Winning back customers can be a great source of hidden revenue, as you were probably thinking a lot of those customers were “one-timers”, who may have been lured by a promotion you had on offer. For those that do not pick up on your re-engagement emails, it can be a good opportunity to clean your mailing list, opening up room for more sign-ups, without having to pay for a higher threshold.

Email campaigns are very cheap, with a high ROI (return on investment)

One factor a lot of small businesses don’t take into account is the cost of some marketing strategies. Email campaigns are one of the cheapest out there, and they also offer the highest ROI, sometimes being as high as $30-$40 per $1 invested. To start an email campaign, all you need is a company email address, a sign-up page, and a healthy mailing list.

Once you have the basics sorted, email campaigns become very simple if you keep the same goal in mind. You can utilize user-friendly templates, as well as guides and tutorials pretty much available everywhere online.

If you are looking to start your own email campaign, but you’re not sure where to start, contact us at Helpmonks. Helpmonks provides a user-friendly shared inbox, built-in with trigger emails that can be leveraged to create your own game-changing email campaigns.

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