Did you know that welcome messages can generate 320% more revenue per email than traditional promotional emails? That means that you're making more money just by saying a quick hello.
Welcome messages for websites are essential, too. And, creating the perfect one for your website is the key to converting more customers and making more sales.
So, what are you waiting for? Let's talk about how to create the perfect welcome message for your website and marketing emails so that you can see the revenue pour in.
What Are Welcome Messages?
A welcome message is the first thing that you see when you click on a website. You may also see this message when you create a new account, log in to an existing account, or sign up for a mailing list.
The purpose of the welcome message is to greet visitors and tell them more about your service. But, there's more.
Welcome messages can do many things. There is an endless amount of goals and purposes that you can fulfill with a welcome message. And, you can customize your welcome message in wording, font, style, and more to make sure that you're meeting and even exceeding your goals.
You can send welcome messages via email, online live chat, pop-up messaging, or another method.
The most important part of a welcome message is the content that makes up the message itself. This message should relate to other methods of communication that your company uses. The style, design, and formality should all remind clients and customers of your business.
Just as all of your social media, email marketing campaigns, and other forms are communication, your welcome messages should reflect your company well. And they should include company-specific branding.
Why Do Welcome Messages Matter?
Your welcome message will be one of the first things that customers see from your business. It may be the element that helps them decide whether or not to complete their purchase or start their free trial.
So, your welcome message is a part of the first impression that your customers/clients get from your business. So, you want to make sure that you're leaving a good one.
Like you'd want to impress the teacher on the first day, you want to establish a good relationship with your customers, starting with the first message.
An all-embracing welcome message can set the tone for your entire relationship with that customer. Welcome messages build a firm foundation for effective customer onboarding. With a strong customer relationship, you'll be able to make more sales.
Plus, welcome emails have two-to-three times the open rate of other kinds of emails. With an open rate of 64%, you may be able to use these emails to get the attention of your subscribers.
Hence it should come as no surprise why so many businesses use the welcome email for more than saying "hi." It's an excellent platform for sharing information, offering tips, and more.
The Best Welcome Messages for Websites
Companies everywhere are taking advantage of welcome messages in different ways. They're leaving great impressions and sharing more than a simple greeting.
You can take advantage of welcome messages in this way, too. We have plenty of examples and ideas for you to use. Let's begin.
1. Subscription Confirmation
Your customers always love hearing that they completed their tasks correctly. Sending a subscription confirmation lets them know that they did everything just the way that they needed to.
Whether it's a form or a button, customers are often confused about signing up for these kinds of things. So, it's great to reach out and let them know that everything went smoothly.
Even better, you may want to confirm the information that your system received in case the customer put the wrong address or misspelled something. Whether they made a mistake or not, it's helpful to check that everything went perfectly on both ends.
Though a confirmation email may not seem like the most exciting thing, it can establish a relationship as it might be the first contact with your company.
This is likely one of the first emails that the customer is receiving. And, if the subscription confirmation email is a confirmation for the email subscription, it is your first email with them.
So, you need to make it count. You need to stand out and show this customer that they signed up for the right mailing list. If not, they might think that they did something wrong or entered the incorrect email address. Worse, they might feel that your system doesn't work or you don't care.
Remember, you are talking to real people, and you want to create the best experience for them possible. You want to make them feel welcome!
Begin by crafting an email template that shows off your company's style. Then, write to your heart's content.
2. Confirm Their Communication Preferences
When a visitor signs up for your emailing list, they likely have to pick which emails they want to receive. You may publish five newsletters a week on different topics. So, they should choose the newsletters that they wish to receive.
While they're signing up for your list, you should allow them to choose their preferences.
However, you may want to send an email to remind them that they are subscribed, especially if they aren't opening your emails.
All you have to do is remind them to go to their preferences page to select the kinds of emails that they want to receive from your company.
You should also include any social media platforms that your business is present on. With all of this information, your customers can choose the best ways to interact with you, whether it be through email or social media.
And, you may want to put your customer service email at the bottom of the email. Even though the customer may not need it, it's essential to establish that they can use this to reach you at any time.
Too often, customers don't feel like they can communicate with businesses. But, the goal with your communication preferences email is to open as many lines of communication as possible. The more options the customer has, the more likely they are to reach out and stay in touch.
In turn, they're more likely to build a relationship with your business and make purchases along the way.
3. Onboard the Customer Using a Website Welcome Message
You can also use your welcome message as an onboarding experience. Meaning you can tell the new subscriber anything and everything that they'd want to know about your business:
- Who you are
- What you do
- How the company got started
- Why they'll benefit from being a subscriber/customer
- What the plans for the future are
You get to have some fun with this kind of welcome message. And, this can set the tone for a long relationship with your customers.
All sorts of businesses use this kind of email in different ways. You may want to outline everything quickly or send the consumer videos and articles. Your response should be tied to the personality of your business.
If you're running a short and sweet business, the outline may be the best way to go. It shows off your business as professional and knowledgeable. Sometimes, less is more.
On the other hand, your business may be more thorough and personable. With this kind of business, you may want to explain things in full detail. Use videos, pictures, and infographics to make the initiation process more enjoyable.
Whatever path you decide to go down, make sure that you're getting the new subscribers excited about joining your family. You want to make sure that they feel welcomed and appreciated.
4. Make a Welcome Offer
Remember those offers we mentioned before? Well, here they are!
Welcome offers are extremely popular with new subscribers. Some people subscribe to email lists to get a welcome offer that pops up on their screen. Most consumers can't pass up on a deal, especially if they will make a purchase anyway.
So, you can use your welcome offers to encourage people to subscribe and make a purchase. It's a win-win for everyone.
Offering a gift or a prize for subscribing is the best way to say thank you for subscribing. And, it's a lovely welcome.
Plus, they're more likely to start shopping immediately after receiving that email. And, if you make that offer valid for a limited amount of time, you're even more likely to get through to the sale on the first day.
It's unlikely that a new visitor will be able to resist that 10% deal or gift that you include with their first order.
So, get creative. Find a deal that works best with your target audience. Then, go with it.
You'll see more sales come in at a quicker rate than before. Then, you'll have the ability to prove how excellent your product or service is right off the bat.
5. Personalize Your Welcome Post
Don't forget the personalization. Your business' marketing success depends on it. 31% of shoppers wish that marketers did more to personalize their experiences.
31% is a lot of people, and some might be your customers thinking that your business isn't personalizing emails enough.
Personalization in marketing is much easier than you may think. That's especially true if you have automated email marketing on your side.
All you have to do is make the email template for your automated email system. Then, it will use the personal information that customers provide on their subscription forms to do the rest. You might even have access to their birthday or other information, allowing you to craft a more personal experience.
When you're getting started, you should focus on their first name. Calling a customer by their name is a massive step in personalizing their experience. This tactic works with both B2B and B2C customers.
6. Show Customer Benefits
Just in case your customer hasn't realized it yet, you need to show them how resourceful and helpful your company is. Your welcome email is the perfect medium to introduce your company as an ideal pick for this consumer.
Compile a list of all of your company's benefits and its products and services. However, remember, benefits are different than features.
Features are a list of things that your products or services do. On the other hand, benefits are a list of things that your products or services help your customers.
Your customers care more about the benefits. They want to know what they can get out of using your products or services. And they want to know if the price tag is worth it.
So, tell them why signing up for your emails is a good thing. Tell them why they should consider investing in your products/services. Give them examples of how your business has changed other people's lives.
All in all, your visitors are looking for some peace of mind about their decisions. Reassure them that they made the right choice.
7. Encourage Customers to Look at Your Website
Suppose you're going to build a relationship with this customer. In that case, you need to show them more about your company, including your products, services, blog posts, and more.
The more they see, the more likely they are to see your business as an authority in the industry.
So, you should use the welcome post to encourage them to explore your website. It's like inviting visitors into your home when they're on your porch.
Let your visitors come in and stay awhile.
To do this, you should place a call-to-action in your welcome message, which could lead them to the page that you want them to visit.
If you're working with an e-commerce business, you may want to send your subscribers to shop for clothes. If you're working with a B2C company, you may like to send them to your blog to learn more about your service.
Whatever business you're working with, you should fit your products and services into the email that you're composing. Doing so will help lead these new subscribers to browse and potentially buy your products or services.
It's that simple. If you show your potential clients everything your business has to offer, they're more likely to make a purchase.
8. Show Customers the Best Parts of Your Website
If you don't want to push your products or services too soon, you can direct customers to other parts of your website, like your blog or upcoming events.
Maybe you like the idea of showing them your blog. Maybe you have an event coming up soon. Maybe you're selling tickets.
Whatever it is, share it. Just because it's a new subscriber doesn't mean that they aren't interested in current events that your business is working on. They may be more likely to sign up so that they can hear more about your business and what it has to offer.
Give these new subscribers the what, where, and when of any events. Let them in on other resources that you have around your website.
Even if you aren't linking directly to products or services, you still may be able to finalize a sale.
Your welcome message should include a warm welcome with information about the event, item, resource, download, or other things you're promoting. Of course, you should also have that 'hello' in there.
You don't have to push products or services right away. But, you can still work on building a solid relationship with this customer by giving them a link to something else.
9. Present an Unsubscribe Option
We know this isn't the first thing on your mind. You don't want people to unsubscribe, especially when they've just subscribed.
Still, it would be best if you made unsubscribing easy. If someone wants to unsubscribe from your mailing list and can't figure out how to, you're not going to have a very happy subscriber on your hands.
It's not worth having an unhappy customer on your mailing list. That person might share their poor experience with others and could have an unwanted effect on your business in the long term.
All in all, presenting an unsubscribe option is the right thing to do. Plus, you may be able to reel the "unhappy customer" back in with a gift, offer, or another incentive. But, if not, there's no point in forcing them to stay.
When it comes to including an unsubscribe button with a welcome message, we recommend asking the individual if they intended to subscribe. You may want to confirm that they signed up for an email list and offer an unsubscribe link just in case they weren't the ones who signed up.
10. Welcome Customers
Welcoming customers back to your website is a great way to start the mood off positively. If you're using live chat, you can even automate your system to recognize when a customer has returned for a visit. And, you should be sure to refer to that customer by name if you can.
Even better, you can include this greeting through email. Sometimes, people who may have unsubscribed from your emailing list in the past may resubscribe in the future. If you notice that this has happened, you should send a compelling welcome message.
By welcoming back visitors and subscribers, you're letting them know that you noticed when they were gone. Even though it's an automated email system, this makes visitors and subscribers feel important and valuable.
Whether it's been a day or a year, you should take the time to thank the consumer for returning.
11. Thank Your Customers
Saying 'thank you' goes a long way. When customers sign up for your email list, they're committing to receiving your announcements, invites, and more. They show that they support your business and might listen to what you have to say, i.e., offer.
Even if they never buy anything, they might read your emails and maybe wait for a particular offer to come their way. Plus, they took the time to share their personal information with your company.
12. Show Off Your Team
If you have a team working with you, show them off. If you're the only one, say hi.
Whoever is behind the company, show them to your subscribers. Let the subscribers see who they're talking to and interacting with when emailing, chatting, and browsing.
Even showing one face behind the company could help make your business more human-like. It will automatically improve your relationship with your customers and give them an emotional connection to your business.
13. Remind Customers to Complete Onboarding Procedures
Don't forget to let your subscribers know how to complete the onboarding process, including verifying their email or adding your email to their address book.
Include this information in your welcome message if it applies to your subscribers. And make the process easy and fun.
No one wants to complete a checklist or survey to receive a weekly newsletter or sign up for your service. However, just about everyone is willing to provide information for something in return, i.e., a free eBook or a free sample product.
Whatever it is you over, make it short and to the point. Your marketing team might not be happy with it, but your customers will. That's all that counts.
Welcome Messages via Email Automation
Welcomes messages for websites and email lists don't have to be complicated. You and your marketing team can have a lot of fun figuring out the perfect way to compose your messages.
And, we're here to help you with that. Our team here at Helpmonks is dedicated to all things email marketing. And, one of our favorite things is automated email marketing.
And, lucky for you, our automated email marketing system is perfect for planning your welcome messages.
So, get started today!