Seth Godin’s free eBook: What Matters Now

Seth Godin’s free eBook: What Matters Now

Seth Godin had a great idea by gathering the thoughts of over 70 people, each giving you ideas what to think about as we go into a new year. He publishes the book now for free.

Here is one of my favorite ones from Dave Balter:

A long time ago, starting a company that made software for computers was dumb. Microsoft and Apple may beg to differ. A company that manufactures cars: dumb. Putting a college yearbook online: dumb. Limiting updates to just 140 characters: dumb.

But what makes dumb, smart? The ability to look at the world through a different lens from everyone else. To ignore rules. To disregard the ‘why’s’ and ‘how’s’ and ‘never-succeeded-befores’. Then you need conviction, and the ability to stand by that conviction when other (smart) people look you in the eye and say, “no way, nuh uh.”

So, how do you tell a good dumb idea from a bad dumb one? Good dumb ideas create polarization. Some people will get it immediately and shower it with praise and affection. Others will say it’s ignorant and impossible and run for the hills. The fiercer the polarization, the smarter your dumb idea.

Of course, dumb can be just dumb. You just have to be smart to tell the difference.

Here’s what’s easy: to recognize a really smart new business concept as just that. What’s hard is recognizing that the idea you think is just plain dumb is really tomorrow’s huge breakthrough.

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